Sunday, July 10, 2011

May the force be with you !!!

What's going on,

The Adidas Originals x Star Wars collaboration has been going on for a while now but never before have their combined efforts come together in a real remarkable way.  As the designers turned to the icy planet Hoth for inspiration, the marketing department realized that with a bit of humor, you can reach further than the Saga's core fans and help the less sci-fi inclined appreciate George Lucas' signature work. Reappropriating of symbols from the films and making an inspired sneaker out of it is a real nice idea. 
Below images from the Adidas Originals Stan Smith 80s Mid 'Vader', the Campus 80s 'Wampa', the Forum Mid 'Military' and the Decade Hi 'S.W. Hoth', along with a trio of jacket options. Real freshhh, you can get your Star Wars swag on with this stuff :D.

Check it out ;) !!

Jonno











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